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Company Culture Case Study

Posted By Elody Tippie, Monday, April 2, 2018

There are plenty of things that can make a company unique, but the culture of a particular workplace can truly set it apart. It can attract or repel potential employees and clients and can affect the bottom line. GigSalad is one locally-based company that’s known for its commitment to creating a positive environment for employees and clients alike.


Established in 2007, online entertainment booking service GigSalad now has 31 employees split between its two offices in Springfield, MO and Wilmington, NC, including a few remote workers. Elody Tippie, Human Resources Manager at GigSalad, shares a bit about the culture of GigSalad and why maintaining that culture is a priority for the company.


Q: How would you describe your company’s culture?


A: We’re extremely proud of our company culture, and we strive to operate with an open-office policy. We make sure to support a work/life balance, such as allowing remote work and a flexible schedule to all our team members. We keep the door open for suggestions from all levels of employees. Additionally, our hiring process is very selective, and includes a group interview with the team to ensure that the candidate is a good fit (for both us and them). We also make sure we support and encourage one another in all efforts, whether it’s personal or professional. 


Q: Why does company culture matter?


A: Our company culture is important because it’s our foundation. If we didn't have the team we have at GigSalad, we would not be successful. The culture is what our customers hear when they call and see when they email us. We allow our individual personalities to shine in all our communications. Our culture is what makes us unique and drives our achievements.


Q: Can a company’s culture have an effect on the bottom line/profitability/growth?


A: Absolutely. When you have a team that cares about your company, it will always affect the bottom line. In the culture we have built, we know our team cares about GigSalad’s success and the growth of the company. If our team didn’t care, our customers wouldn’t be taken care of the way they are, and our retention and sales rates would drop. Our team works together to make sure every customer is taken care of, and they do it with passion because of the positive culture we have created. Our team members are our biggest asset.


All companies have a culture whether it’s intentional or not. Every company’s culture can benefit from a little examination once in a while. How would you describe the culture of your company? Do you think it’s set up in a way that benefits both employees and clients or is there room for improvement?


Be sure to join us Wednesday April 18 for the 7th Annual 2018 Southwest Missouri HR Conference and Expo where GigSalad founder Mark Steiner will be a featured speaker. Incidentally, his speech is titled “Lead with Mind, Heart, and Courage: Creating Company Culture.”


Register for the conference here:


Tags:  conference  culture  hr  speaker 

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